“The fairer, the better?”
“You are half pretty when you are fair skinned…”
This might sound a little absurd to some people around the world but to most Filipinos, this is true. The success of skin whitening creams, lotions, injectibles and oral medications signifies that the Western concept of beauty in terms of skin color has finally seeped down to all classes in the society.

Whitening & Exfoliating Organic Body Bar 210g
Recently, I have been spending more time with my Personal Trainer after work-out because we have been brewing a marketing plan for my organic soaps. When he introduced me to a group of self-counsciuos people, I was appalled when I found out how they arrived to such flawless skins and almost-perfectly contoured bodies. They were buying whitening injectibles, creams, and other chemically-rich beauty products just like they were buying Vitamins over the counter. I could’t believe it! I thought only famous celebrities, models and other TV figures go through such harsh procedures. I couldn’t help but wonder, what about the chemicals in these beauty products? Obviously our body would’nt be able to flush them out as fast as the they were able to give the whitening effects. Read more…